Insights
Research and writing on deal risk, buyer behavior signals, forecast accuracy and sales cycle length. Written for people who have to explain a number to someone else.
Spotting the deals that are quietly dying before the forecast call does.
1 article
Reading what buyers do in public, not what they say on a call.
1 article
Why pipeline numbers drift, and what actually tightens them.
1 article
Where time disappears between first contact and signature.
1 article
Nothing happened is a result. Treating silence as missing data is how deals sit at seventy percent probability for a full quarter.
By Starvik Team · · 3 min read
Plain definitions of the terms that come up in pipeline and prospecting work.