OUTREACH PLAYBOOK

Conversations create opportunities. Opportunities create sales.

Ten working rules for reaching out on LinkedIn without sounding like everyone else's cold pitch — plus the formula Starvik's AI uses to turn a connection into a relationship.

10 rules · 6-step formula · 3 regional playbooks · 1 goal: reply rate

BEFORE YOU SEND ANYTHING

Finding the right people is only half the equation — Starvik handles that part. The other half is knowing how to open a conversation that someone actually wants to continue. That's what this guide is for.

• 01. Your goal is not to sell.

  The first message is never about closing a deal. It is about starting a genuine professional conversation. People can sense when they are being sold to — and they disengage instantly.

• 02. Research before you reach out.

• 03. Keep connection requests short and personal.

• 04. Do not pitch immediately.

• 05. Focus on them, not on you.

• 06. Keep messages easy to read.

• 07. Follow up professionally.

• 08. Adapt to different business cultures.

• 09. Build relationships, not contact lists.

• 10. Use the Starvik formula.

The full playbook — 10 rules, message templates, cultural calendar, and follow-up scripts — is free with a Starvik account. 3 free searches included.

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