Outreach Guide

How to Prioritize Decision-Makers with Behavioral Signals

Updated July 5, 2026 · 2 min read

A working framework for ranking the people worth reaching first — using behavioral signals like activity, intent and timing instead of static firmographics.

Starvik uses a proprietary intelligence engine to identify the prospects most likely to respond, buy, or engage — scoring intent, authority, behavioral signals, and timing in a single strategic intelligence run.

Not a contact dump — a ranked shortlist. Each prospect comes with a 0–100 priority score, the six behavioral signals behind it, and the web evidence that earned it.

The six behavioral signals

Every run scores each candidate across six dimensions — each grounded in real, public web evidence, then combined into one priority score.

SignalWhat it measuresExample evidence
ActivityHow consistently they show up in public.Regular public posts and event appearances over recent months.
IntentBehavioral traces that suggest an active need.Public mentions of scaling, hiring, or evaluating new tools.
TimingRecent events that open a window to reach out now.A funding round, role change, or expansion announced lately.
AccessHow reachable they are through public channels.A listed professional profile on a permitted channel.
ProximityHow closely they match the brief you defined.Role, industry, and geography aligned with your target.
AuthorityWhether they can decide, sponsor, or sign.Seniority and title consistent with decision-making power.

How a run works

Finding the right people in a new market can take weeks of research, networking, and trial-and-error outreach. Starvik simplifies this process by helping you identify the professionals and decision-makers who are most likely to be relevant to your business goals.

Why behavioral signals beat static lists

Starvik is designed for business owners, sales teams, consultants, exporters, startups, and growth-focused organizations looking to expand internationally and connect with the right people.

Written by Starvik Team

Starvik is an AI behavioral deal intelligence platform that finds and ranks decision-makers in any market.

Find the decision-makers in your market

3 free searches, no card required.

Try Starvik free · Read the Outreach Playbook